The “big tent” movie Indiana Jones and the Dial of Destiny is out across the world, and it’s underwhelming as it’s coming in under projections, thus once again proving that when you go woke, you go broke. The consensus began with expectations of $81 million to $111 million opening weekend gross with a theatrical run approaching $400 million.
Reality set in with many prognosticators stating $68 – $93 million with an overall run as high as $325 million. What caused this freefall in expectations? Disney’s new reputation for selling, pushing, promoting, and whoring – yes whoring – for the new “woke” mentality.
It’s no secret that because of past releases, this is an objective Disney, as perplexing as it is, is undertaking. Some would say they’re destroying their brand. I agree.
The villain in all this is Kathleen Kennedy because of her many failures:
Any other person? Disney would have let them go long ago based on underperformance or flat-out box-office failures. We’re talking about proven winners with her slow destruction of Star Wars, Willow, and now Indiana Jones franchises. She’s killing the goose, rather geese, that lay the golden eggs.
In her defense, Willow was never a big hit in its original theatrical run; thus, why bother bringing it back in any form? We know why:
To each their own with parenting, but it is not Disney’s job to raise our kids with values that parents disagree with, especially when a mix of politics is bleeding into the culture and worse, the way progressives are forcing it down our throats.
Kennedy has learned no lessons, and some wonder if her arrogance, because she’s a woman and woke, is seeing her have a longer leash than anyone else would have.
Let’s be clear. Many of her movies don’t bomb but underperform. When you have a film with the term “big tent,” it means it’s costing well over what a traditional movie will cost. It expects to gross in the hundreds of millions, because adding marketing and advertising that goes as high as hundreds of millions, they must recoup not just the movie budget.
Fans are also realizing the central star isn’t Harrison Ford but Phoebe Waller-Bridge, and many see Ford as a supporting character to give her legitimacy. Ford is 80 years old, so there’s a legitimate reason for that, but adding to the lukewarm debut is a significant negative:
Focusing on the future and not the movie is an enormous failure in marketing. In the past, when doing the press tour for a film, parameters on what to talk about were always in place to maximize the movie’s potential and avoid creating a controversy that would hurt ticket sales.
That’s no longer the case, as it’s more about pushing a woke agenda. Hey, please don’t hate me for stating what is happening. Watch some press tours, and media articles too, then check out the box office results.
Right or wrong, this creates a perception, and movie ticket sales suffer. In the past few years, Disney has had a long trail of being “woke,” culturally appropriating characters, and promoting homosexuality to young kids.
Hence, when a movie is on the docket for release, questions arise, and the marketing team now has a new strategy and doesn’t disappoint as they proudly talk about the movie’s wokeness. At the same time, condemning the fans as racist or bigots for not accepting it. The result of all this is failure after failure in recent years.
No, Xolo, it’s not racism or bigotry. It’s an ignorant young man who doesn’t know his #hispanic history. Let’s educate an ignorant child on his heritage.
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Despite this, it’s up to you to decide, as every family and individual chooses where to spend their hard-earned dollars. Going to a movie is a high-priced affair for a family, between the tickets, concession stands, and in some places, driving and parking.
The tickets, where I live in California, are $60 for two adults and two children, not counting the concession stand. I’m talking about an area outside a big city. In cities like Los Angeles and San Francisco, a ticket can cost much more. To enjoy a couple of hours of family time, you’re looking at a minimum of about $100 to $120. Again, we’re not talking about big urban cities where it’s much more expensive.
So why give people an excuse not to go versus making it a big family event with nothing but the magic of movies and a feel-good experience versus pushing the “woke” belief system? Politics, but that’s a different Diatribe!
What’s becoming clear? Most don’t approve, and it’s destroying Disney Studios and Disney Plus as they continue on the road to perdition, being led by a Kathleen Kennedy, who views women as superior to men in every facet. What a sad, potentially pathetic ending for the great Indiana Jones!
It’s not just Disney, but other studios too. The DC Extended Universe (DCEU) has a trail of bombs, with its last one being the Flash. Worse, Warner Bros. never saw the bomb it would become, despite all the signs in star Ezra Miller with a rap sheet as creepy as it comes. There’s evidence that he’s a groomer and a potential pedophile. It became a massive public relations nightmare, and they ignored it completely.
Warner Bros. needs to learn lessons from previous bombs. The Blue Beetle movie may be next with its “woke” agenda. However, a budget of $125 million costs much less than the typical “big tent” production, but we have yet to determine the marketing and advertising costs. Not counting advertising and marketing costs to recoup, the starting projections to be successful is $313 million to $375 million, but likely higher.
With a woke message, a woke star, and an anti-American bigot directing, early guesses would say the Blue Beetle has a big shot of failing.
Created as a male based on a male spy, James Bond is an anti-hero who was always a bona fide box office hit until its last venture when it went woke. Hence, he’s not immune to the “woke” either, and taking wokeness further, some women are saying and demanding a female James Bond.
We now see every successful movie, book, comic book, folk legend, etc., is now a potential gender change or, as my cohorts on the other side would say, open to “cultural appropriation.”
To the Culture Minister of the UK, Lucy Frazer, and other women demanding a “Jane Bond,” we say:
No. We don’t hate female leads or leads that are not white; we just believe you shouldn’t shove every “woke” belief down our throats.
Realize that a great movie is based on something other than how a character looks. The Black Panther, Wesley Snipes’ Blade, Enter the Dragon, Kill Bill, and Rogue One are just a few of the many phenomenal movies because of their exceptional storylines, acting, and writing. That’s what creates popularity and a blockbuster. Not skin color or gender.
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